Tingly Ted’s on Tour was a fan-focused sampling activation at eight of Ed Sheeran’s North American concerts, giving fans a taste of his signature hot sauce while creating shareable moments.

A key feature was the custom-designed photo booth, where I led the UI design to ensure a seamless, playful and on-brand experience. My design prioritized easy navigation and vibrant aesthetics, capturing Tingly Ted’s fun, spicy essence. While production adjustments were made, my mockup reflects the intended vision.

Beyond the photo booth, I also contributed to branded assets like follow-up emails, food boats, and placemats, maintaining a cohesive and engaging campaign look.