Kraft Heinz’s Sauce Swap in Summer 2024 was a bold takeover that challenged ketchup fans to swap their old sauces for four exciting new flavors—Jalapeño, Habanero, Pickle, and Chipotle. The event featured sampling stations, a playful AR filter wall, and a live flavor meter sparking friendly competition.

I was responsible for designing key visual assets that brought the experience to life, from eye-catching container walls and fridge decals to vibrant menu signage and interactive elements. Every detail was crafted to capture the energy and boldness of the event, making Sauce Swap an unforgettable flavour adventure.